The Summer and Winter Vacation Guides

The Vacation Guides were some of the most successful sections on the Custom Publications roster. The Vacation Guides were editorially driven yet they had wide advertiser appeal. Besides containing interesting stories accompanied by beautiful photography, the Custom Publications department worked closely with the sales staff on the project. By communicating with the sales staff, they were able to further understand the concept and therefore sell it in a more efficient manner. The Summer Vacation Guide brought in over $215,000 and the Winter Vacation Guide generated over $100,000.