Advertising/Monthly Promotions Brought all advertising creative and marketing in house. Restructured and redesigned the corporate advertising/marketing campaign for Physician's Choice of Arizona where each ad strategically ties into the appropriate monthly promotion that includes a flier and direct mail piece. Art directed and wrote all advertising and marketing material. Placed all media buys. The results? The new program stimulated sales and helped increase revenue by 25 to 35 percent. Click on each item to view larger image and read copy.
Print Ad	Direct Mail	Sales Promo
January 2004 New Packaging Launch Campaign Increased revenue: 25% over 2003
Print Ad	Direct Mail	Sales Promo
February 2004 New Product Launch Increased revenue: 30% over 2003
Print Ad	Direct Mail	Sales Promo
March 2004 Rosacea Products Promotion Increased revenue: 31% over 2003
Print Ad	Direct Mail	Sales Promo
April 2004 Rejuvenating Serum Promotion Increased revenue: 33% over 2003
Print Ad	Direct Mail	Sales Promo
May 2004 Pigment Control Product Promotion Increased revenue: 35% over 2003
Print Ad	Direct Mail	Sales Promo
June 2004 Sunscreen Product Promotion Increased revenue: 25% over 2003
Print Ad	Direct Mail	Sales Promo
July 2004 Dry Skin Relief Pak Increased revenue: 32% over 2003
Print Ad	Direct Mail	Sales Promo
August 2004 Professional Product Promotion Increased revenue: 45% over 2003
Print Ad	Direct Mail	Sales Promo
September 2004 New Product Launch Increased revenue: 30% over 2003

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