0/D5XVVRɕ4 Confidential 2 of 3
Director of Marketing & Communications:!American!Society!for!Healthcare!Risk!Management!(ASHRM),!
Chicago.!Ill.!Dec!2010!±!Feb!2015.!An!American!Hospital!Association!group,!ASHRM!provides!professional!leadership!
through!education,!recognition,!advocacy,!publications,!networking!events!and!interactions!with!leading!healthcare!
organizations!and!government!agencies.!6,000+!members!represent!risk!management,!patient!safety,!insurance,!law,!
finance!and!more.!
Steered! planning,! development! and! management! of! ASHRM! marketing! strategies! and! campaigns,! annual! conference! and! event!
marketing!and!promotions,!communications!and!publications,!social!media,!website!management!and!membership!efforts.!
Consistently!increased!ASHRM!annual!conference!attendance!by! developing,!directing!and!managing!effective!marketing!strategies!and!
campaigns\!e[FHHGHG$6+50¶Vall=time!annual!conference!attendance!record!in!2013.!
LeG$6+50¶V(GLWRULDO5HYLHZ%RDUGLQWKHGHYHORSPHQWRI$6+50¶VTXDUWHUO\DFDGHPLFSHHU=reviewed!Journal!of!Healthcare!Risk!
Management!resulting!in!five!consecutive!APEX!Awards!for!Journalistic!Excellence!in!the!medical!content!category.!
Created!and!drove!LPSOHPHQWDWLRQRIWDUJHWHGPHGLDVWUDWHJLHVLQFOXGLQJWKHVRFLHW\¶VLQDXJXUDOVRFLDOPHGLDVWUDWHJ\DQGOaunch\!led!
ASHRM!Social!Media!Committee!and!additional!media!efforts.!
Spearheaded!ongoing!membership!campaigns!and!continued!to!grow!membership!through!targeted!retention!and!recruitment!
strategies\!efforts!generated!a!10%!increase!in!membership.!
Managed!advertising!sales!including!the!development!and!delivery!of!multi=media!packages!that!meW$6+50¶VVWUDWHJLFLQLWLDWLYHV
and!departmental!goals\!spawned!new!revenue!opportunities!across!multiple!media!platforms.!
Led!internal!and!external!marketing/communications!team,!as!well!as!external!committees!and!task!forces!of!approximately!75!
volunteers.!
Collaborated!with!ASHRM!and!AHA!leadership!to!develop!and!implement!cross=functional!programs!designed!to!support!organizational!
initiatives!and!achieve!association!goals\!LQVWUXPHQWDOLQWKHGHYHORSPHQWDQGLPSOHPHQWDWLRQRI$6+50¶VILUVW=ever!AHA!TEAMStepps!
educational!patient!safety!program!resulting!in!master!trainer!certification!of!ASHRM!members.!
Content Director:!Tribune!Interactive,!Chicago.!Ill.!June!2009!±!July!2010.!Tribune!Company!division!had!a!dynamic!
local!and!national!online!presence\!operating!leading!news!and!information!sites!in!20!markets!including!10!of!the!top!12.!
Developed,!launched!and!maintained!content!stream!for!HealthKey.com,!the!Tribune!CRPSDQ\¶VILUVWQDWLRQDOKHDOWK\=living!
vertical.!Directed!content!strategy!and!collaborated!with!Tribune!team!on!back=end!development,!site!design!and!navigation,!best!
business!practices,!and!marketing!and!sales!strategies.!Spearheaded!HealthKey.com!launch!campaign.!
Led!HealthKey.com!and!digital!products!strategy!including!development,!packaging!and!delivery!of!all!health!content!in!engaging!user=
friendly!formats!to!meet!Tribune!Company!strategic!initiatives!and!departmental!goals.!Generated!new!revenue!opportunities!across!
multiple!media!platforms.!Created!brand!awareness!and!promoted!related!opportunities!to!potential!advertisers.!
Directed!Heal t hK ey!online!and!digital!content!efforts!including!Special!Sections,!e=newsletters,!mobile!site!development!and!text=
messaging!program.!
Collaborated!with!WPIX/NY!producer!and!HealthKey!on=air!talent!(Dr.!Steve!Salvatore)!to!create!and!distribute!unique,!timely!
broadcast!morning!show!packages!for!Tribune!affiliates!such!as!WGN/Chicago!and!KTLA/LA!and!video!content!relevant!to!the!
HealthKey!vision!and!mission.!
Developed!strategic!broadcast!partnerships!with!talent!and!celebrity!guests!such!as!PBS!Nutritionist!Dr.!Gourmet!and!Deepak!Chopra.!
Developed!and!managed!external!online!content!sources,!partnerships!with!medical!professionals,!associations!and!PR!agencies.!
Implemented!and!streamlined!procedures!and!processes!to!increase!efficiency!and!accuracy.!
Marketing Director:!Reilly!Communications!Group,!Schaumburg,!Ill.!May!2006!±! May!2009.!A!leading!B2B!publisher!of!medical!
device!journals,!websites!and!ancillary!print/digital!supplements.!
Conceptualized!and!deployed!VWUDWHJLFPDUNHWLQJSURJUDPVDQGDGYHUWLVLQJFDPSDLJQVDFURVV5&*¶VSULQW/online/digital!properties.!
Supervised!and! managed! website!and! microsite! front=end! and! back=office! development! and! installation! including! navigation! criteria,!
page!design,!advertising!content!management!programs!and!tracking!systems.!
6XFFHVVIXOO\ODXQFKHGFRPSDQ\¶VIRXUFRUHwebsites!within!first!six!months!of!employment.!